Switchbacks President Nick Ragain announced that the club will have a modern new crest and a unique color scheme to go along with the Downtown Stadium in the 2021 USL Championship season and beyond for the franchise.
"The goal with this brand refresh was to simplify the mark and color scheme without losing the meaning behind important elements," said Switchbacks President, Nick Ragain.
Blue and black will feature as the primary colors for the club while grey and white will serve as the accent colors.
The core of the logo emphasizes the "S" shape flowing right to left to right to left portraying the movement of the switchback roads that mark the climb to Pikes Peak. The outline of the shield is broken to reveal the letter "S" standing for "Springs" and "Switchbacks".
The peak of the logo is a symbolic representation of Pikes Peak and the scenic, mountain backdrop from the Colorado Springs view.
The five stripes represent the five military bases in Colorado Springs that make up our community.
The Switchbacks' new crest debuts "1871" in the interior which is a nod to the year the city of Colorado Springs was officially founded. The Switchbacks will begin play with the new logo in 2021, the 150th anniversary of Colorado Springs.